Corporate Gifting: Why It Matters

Jale January 28, 2021

On the surface, corporate gifting might just seem like a thoughtful thing to do for your clients or staff, but it’s actually so much more than a nice gesture. In fact, corporate gifting can strengthen your customer relationships, increase your brand exposure, and improve employee morale.

In this post, we’ll share why corporate gifting is important and why you should implement it at your business. We’ll also offer some ideas for memorable gifts and show you how to get started with your corporate gifting program.

Corporate gifting builds relationships with clients and employees

Even if you already have a strong relationship with a client, sending them a meaningful gift can only improve it. Or if you’re having a difficult time engaging with a particular customer, a gift can open the lines of communication and show that you’re interested in maintaining a relationship.

Similarly, you can create a corporate gifting program for your employees to improve morale and increase retention. Not only does it show your team members that you appreciate their hard work, but it can also help your staff to view your company positively.

It can drive brand exposure and referrals

When you take the time to choose gifts that are unique and tailored to your client’s interests, they’re more likely to make a lasting impression. As a result, your happy recipient might be compelled to talk about their gift with other potential clients or share photos on social media — leading to organic word-of-mouth marketing for your brand.

Word-of-mouth marketing is highly effective since prospects are more likely to trust people in their network. But it’s also hard to acquire because it relies on your customers to talk about your brand (without being asked to). Corporate gifting is the ideal way to encourage these types of actions from your clients.

Corporate gifting sets your company apart

Your customers probably work with many other vendors and partners in addition to your business. Corporate gifting can help your brand stand out from those other companies by creating a memorable experience in your client’s mind.

Of course, you don’t need to send the same gift to all of your clients. You can choose higher-end products for your biggest customers while giving less expensive gifts to clients who don’t spend as much with you.

It’s clear that corporate gifting has long-lasting impacts among your customer base and employees — so how do you get started? By partnering with the corporate gifting experts at Gourmet Basket.

When you work with us to deliver on your corporate gifting initiative, we’ll manage all of the small details, including design, branding, packaging, and shipping. You’ll just need to select the Corporate gift hampers from our collection and let us know where to send them.

At Gourmet Basket, our gift hampers feature gourmet Australian products, including wine, beer, food, and personal care products, so you can find something to suit any style or personality.

For example, our Iconic Aussie Produce Hamper offers a delightful mix of delicious snacks, sweets, and wine from local artisan producers. Similarly, our Ultimate Sweet Tooth Hamper is full of decadent chocolates, biscuits, fudge, and much more. Either basket would make an excellent gift for clients, colleagues, or partners.

If you’d like to learn more about corporate gifting with Gourmet Basket, visit our website or call us on 1300 354 393.

Read More:
3 Ways to Use Corporate Gifts This Year
Supporting Australian Artisan Producers