If you own or lead a business, customer satisfaction should be one of your top priorities. For the most part, keeping your clients happy comes down to delivering a high-quality product or service and maintaining a strong working relationship.
However, there are also other customer-based initiatives you can undertake in order to boost your company’s bottom line. In particular, corporate gifting is an effective way to strengthen your relationships with your clients and bring in more business.
In this post, we’ll explain how thank you gifts make an impact with your customers. We’ll also offer up a few of our favourite corporate gifting ideas to inspire your next customer satisfaction initiative.
As a business owner or leader, you already know that it’s easier and more cost-effective to keep a current customer than land a new one. In some industries, even a 5% increase in customer retention can lead to a 25% boost in profit.
But how do you ensure that your customers are satisfied — other than providing a product or service that’s valuable to them? With corporate gifting, you can demonstrate how much you appreciate their business and your professional relationship.
As a result, your clients will likely feel more loyal to your brand and continue working with you. In fact, research has shown that customers are eager to support companies that provide excellent customer service. In one survey by HubSpot, 93% of respondents said that they would be more likely to continue spending money with a company that delivered top-quality customer service.
When launching your first corporate gifting programme, it’s a good idea to partner with a company that can manage the entire process for you. At Gourmet Basket, our corporate gifting team will manage the design, delivery, and more, so you can focus on other business objectives.
Gourmet Basket gift hampers are available in various sizes, prices, and styles to impress any client, colleague, or partner. Every gift is stylishly wrapped and presented, with the option to add brand colours, logos, and personalised messages.
Check out a few of our top corporate gifting picks below and gain some inspiration for your customer gift programme.
Need to send an office-wide gift? This hamper is the perfect pick. Inside, your client will be delighted to find three bottles of wine, alongside a delicious selection of local cheeses and accompaniments.
If your customer has a sweet tooth, they’ll absolutely adore this gift basket. It’s packed with a variety of local chocolate and sweets, including fudge, biscuits, rocky road, and much more.
Champagne is a classic gift and a wonderful way to say “thank you.” Celebrate your special client with this simple and elegant gift hamper, containing a bottle of Dom Perignon Vintage and an assortment of artisan chocolates.
At Gourmet Basket, we’ll work with you to create unforgettable experiences for your customers — whether you’re sending one gift or many gifts. Call us today on 1300 354 393 to learn more about our corporate gift hampers options.